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| Lloyds Banking Group has won four of the top 10 most visited websites positions in the 2010 Experian Hitwise UK Online Performance Awards. The awards saw Lloyds TSB Internet Banking take number one in the ‘Business and Finance’ category for the second time. Three other spaces in the top were taken up by Lloyds TSB's and Halifax's websites and Halifax Internet Banking. These took 2nd, 5th and 9th spots, highlighting a triumphant year for the Group's online business. "Over the years we made sure that our online services do more than simply meet customers' needs and as a result we've seen both our websites and our internet banking services grow in popularity," says Ashley Machin, Digital Banking Director. "These awards are a fantastic recognition of that." The Hitwise rankings are based on the share of visits among all Banks and Financial Institutions throughout 2010. Experian Hitwise reports on the anonymous online usage and search behaviour of more than 8 million UK Internet users. |
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